Let’s talk CaitliN
she/her/hers
CLIENTS :
Bayer
Imo’s Pizza
St. Louis Community College
Pabst Brewing Company
The Sheldon
Find Your Anchor
Cox Communications
Disney Vacation Club
Hilton Worldwide
Graybar
Boone County Hospital
Sometimes, you get one second to say everything. If you’re lucky.
I've heard entire lives shouted through closing CTA doors. In our similarly frenetic industry, it's my job to grow teams that create quick emotional hits to the limbic cortex. Ones that stick to gray matter in even the tiniest windows of opportunity.
So. What makes for succinct and effective work that also makes folks a tidbit misty? The ability to hold up a mirror.
All good creative is positioning, and mine shows clients who they really are. It also holds space for every member of the audience to feel seen. Representation, inclusivity and diversity are way more than cover-your-ass considerations. They make our world safer and our work uniquely beautiful.
When it comes to me? I’ve been a creative’s creative for over a decade. I helped my longtime agency win its first Webby, then be nominated for a second. I wrote one of those big campaigns that gets a Fortune 500 company acquired by a larger Fortune 500 company. But! I also broke my arm dancing at an agency holiday party so, ya know. Things even out.
